Magazine: 2015 Spring College Services

Presidential Perspective: Enhancing our collective brand

Kathryn Le Gros, CASP | March 5, 2015
Happy Spring! I’m sure different parts of our continent are experiencing spring at different rates, but I’m hoping you’re seeing some promising signs of warmer days and greener plants ahead. Just as animals and plants break out of winter hibernation, we can, too, break out of the shrouds of winter. Longer days of sunshine are enough to brighten my spirits and provide new energy. On a professional front, spring offers a wonderful excuse to reimagine programs and services with a fresh lens or perspective. Read more

Marketing across mediums

James McHaley | March 5, 2015
As auxiliary services professionals, we know how important marketing is to the success of our services and to our students. It’s important to remember that there are a number of ways—or mediums—to communicate our messages to target audiences. Read more

A new way of thinking

Sandy Smith | March 5, 2015
Marketing auxiliary services—both to students and university stakeholders—requires a new approach Read more

Meaningful social media

Heather Williams | March 5, 2015
The Starbucks strategy in creating meaningful connections through social medias. Read more

Survey says

Julie Crea | March 5, 2015
Love them, hate them, can’t live without them. As much as they can easily overwhelm their developers (and those who take the survey), they’re well worth the time invested. Surveys are necessary to gathering, analyzing, and harnessing what your students think. Read more

Pride, spirit, and tradition

Dr. Jeff Zeilenga and Dr. Michelle Mazza Froese | March 5, 2015
Endearing words to manage your brand, grow your bottom line, 
and invigorate your campus. Read more

Branding the campus store

Dennis Mekelburg | March 5, 2015
Apple, Google, Facebook, Beats, Amazon, Chegg, Starbucks, Forever 21. These are iconic brands that instantly bring to mind the companies that they represent and resonate in a positive way, especially with college students. What does your college store brand bring to mind with your customers? Read more

Onward and upward

Dr. Jeffrey Pittman | March 5, 2015
In recent times, the higher education world has been inundated with discussion and publications about the need for change. Issues of financial struggle and academic quality have been raised that call into question the future feasibility of the traditional higher education operating model. Innovative approaches and, yes, even outright entrepreneurship, are routinely touted as the solutions to college and university financial viability and institutional sustainability in the decades ahead. Read more

Marketing talk

Heather Williams | March 5, 2015
With more than 30,000 undergraduate students and nearly 9,000 graduate and professional students, the auxiliary marketing team at University of Arizona in Tucson, Arizona, has a lot of prospective clients to market to. Not only is UA among one of America’s Best Colleges and one of the Best Western Colleges, it’s auxiliary marketing team is also known to be quite the powerhouse. Read more

A traffic jam model 
of leadership

Burt Reynolds, MBA, CCSP | March 5, 2015
The commonalities between good drivers
 and good leaders. Read more

2015 Regional Conferences

Heather Williams | March 5, 2015
Each of the four NACAS Regions hosts an annual conference event in the Spring! As a member of NACAS, anyone from your institution or company will automatically receive member rates to all of the regional conferences that boast intense, local networking between institutional members and business partners. Attendance at any of these events is not dependent upon the region in which you work; we welcome you to attend any of the events listed. Read more

Executive Summary: The NACAS brand is our most important asset

Ron Campbell, CASP | March 5, 2015
Companies, institutions, and even professional associations have spent hundreds of millions of dollars trying to create a brand image. All of us have witnessed what Nike has done with a swoosh, what Coca-Cola has done with a bottle, and (as you just read) what Starbucks has done with coffee. All of these companies were successful in taking their brand image further by tying messaging to their corporate logo. Read more